Best Air Purifier Reviews

Launching our first Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.

In our earlier post, we discussed at great depth about the glaring absence of a Scientific Peer Review in the ionic air purifier business. Consequently, we have added Scientific Peer Review as a fifth key factor in our model. This is even if it will draw a blank. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice. It would be no surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will touch on all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety in relation to the reactive agent
(2) Safety in relation to by-products
(3) Efficacy the reactive agents work in the lab
(4) Efficiency the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be 100 years old, Sharp is a Japanese company with a solid track record. In business, that’s very telling, which is why we picked Sharp for our first review. The initial article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Apart from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not total transparency, but enough to outshine others.

Sharp Air Purifier Review Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.

(b) Phase II

Focus on academic marketing , an approach that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic institutes and developing consumer products based on this proof that can be independently verified. Working with 13 academic research organizations around the world, Sharp aimed to boost confidence in this technology by demonstrating its efficacy against a total of 27 pathogens and harmful substances, including airborne viruses, allergens, mold and adsorbed odors.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.

These include whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcars, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.

Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the academic marketing that Sharp has carefully crafted into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article which you can access via the widget on our blog.

Unannounced but obvious, Sharp intends to monopolize the ionic air purifier industry. Their intensive investment in the ever-improving futuristic technology and their dogged determination in academic marketing leave no doubt in our minds that they will succeed, sooner than later.

Sign up to follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.

Technorati Tags: air, conditioning, purifier, review, sharp, system, technology, whole house